A viral beta management platform for ...

Product Launches, Web & Mobile Apps, Desktop Software, SaaS Apps, Video Games

Manage a signup waitlist, encourage viral referrals and deliver beta invitation codes.

See How It Works

Collect Beta Signups & Encourage Viral Referrals

Integrate with your existing web site or create a landing page

Design your signup form — no technical skills required

Our wizard-style designer allows you to create a beta signup form with no technical knowledge or HTML skills. Simply pick the fields you want to appear, set them as required fields (or not) and add any custom fields you need.

All text is completely customizable and can be written in the language of your choice. Plus, custom CSS lets you match your site's branding.

Easy Form Editor

Publish the signup form on your site

Install the form on your site in seconds by copying and pasting some code. You can have the form appear in a popup triggered by an link on your site or embed it directly on a page.

Publish to a Prefinery Landing Page or to a 3rd party service such as Wordpress, Instapage, Lander, Pagewiz, Squarespace, Unbouce, Weebly, Wix and more.

Example Signup Form at Woodpecker.co

Encourage viral referrals on social networks — gain 30% more signups

Prefinery's Viral Referral System encourages your users to invite their friends through social media, such as on Facebook, Twitter, LinkedIn, Tumblr, Google+, Pinterest and more. On average, Prefinery betas with the Viral Referral System enabled attract 30% more visitors.

Example Viral Referral Page at Woodpecker.co
Manage a Waitlist Queue Manage a Waitlist Queue

Users wait in a virtual line for access. Reward those who share with friends by letting them jump up in the line, or skip it entirely.

Send an Autoresponder Email Send Triggered Emails

Send personalized emails based on what your users do. For example, send a "thank you" email when someone signs up or a follow-up email a few days after being invited.

Custom HTML and CSS Custom HTML & CSS

Your users won't even know Prefinery is part of your beta when you use custom CSS to make the form match your brand.

Analyze Impressions and Conversions Analyze Impressions & Conversions

See the number of times your signup form is viewed (impressions) and how many times it is submitted (conversions) over time.

Email Notifications Email Notifications

Get alerted instantly when someone signs up or have a summary email delivered to your inbox every morning.

Prefinery Webhooks Webhook Notifications

Automatically get notified about events which happen in your Prefinery account. For example, we can inform you when a new user is added, updated or deleted.

Invite Beta Users & Send Personalized Emails

Generate invitation codes and connect with users via triggered email campaigns

View beta signups and identify your key influencers

See social profiles, age, location and Klout scores for your signups. Find and reward key influencers by learning who is referring the most friends to your beta.

View Beta Signups and Key Influencers

Send personalized emails based on what your users do

Send a "thank you" email immediately after someone signs up, a follow-up email a few days after being invited asking for feedback, or a reminder email if they haven't logged into your beta in the last week.

Personalized, Triggered Email Campaigns

Generate unique invitation codes and invite users

We generate unique beta invitation codes for your users. Delivering the invitation is as simple as clicking a button.

Generate Beta Invitation Codes
Unique Invitation Codes Create Unique Invitation Codes

Unique invitation codes are tied to a user's email address and cannot be used by anyone else. Validation is easy and does not require the use of an API.

Custom Invitation Codes Create Custom Invitation Codes

Custom invitation codes can be use by anyone and can be set to expire after a given number of uses or time. Perfect for investors, journalists, bloggers or to hand out at conferences.

Integrate with MailChimp and Zapier Integrate with your Favorite Apps

We integrate directly with MailChimp to kick-start your email marketing campaign. Or, use Zapier to integrate with hundreds of other applications.

Turn Email Address into a Profile Magic Profiles

We automagically turn the email address of your users into a rich social profile including name, social networks, company, title, age, gender and location.

Email Open Analytics View Email Analytics

View the open rate of your emails over time, unique opens, total opens, and percentage of all users who have opened your emails.

Search, Sort, and Group Users Search, Sort and Group Users

Easily discover your biggest social influencers and connect with these valuable customers on the social networks that matter.

Create a Custom & Unique Beta Experience

Prefinery is easy enough for marketers, but filled with power features for developers

Feedback Forms & Surveys

Capture any information you want from your users such as bugs, suggestions or even build more thorough polls or surveys by using our easy feedback form builder.

Install the Invite-a-Friend System Invite-a-Friend System

Let your users invite their friends to your beta. You decide how many friends each user is allowed to invite, then just sit back and watch as your site goes viral!

Connect to the Prefinery API Connect to our Powerful API

You want the power of Prefinery managing your launch, but are a bit of a control freak. No problem. We've got an API for that.

Export Your Prefinery Data Export Your Data

Your data is yours. You can easily export all users to a CSV file, which can be opened in your favorite spreadsheet application.

Prefinery Offers Free Phone and Email Sypport Free Phone & Email Support

All support is handled by Justin, Prefinery's founder. Email him at or call him directly at (512) 850-4277.

Prefinery is Secure and Reliable Secure and Reliable — 24/7

Banking quality SSL encryption and an uptime of 99.99% or greater means that you can rely on Prefinery.

#1 Choice by Companies for Launching a Private Beta

We've been helping companies like yours since 2008. Trust us, we're the experts.

  • Call us at +1-512-850-4277

"By using Prefinery for beta management we were able to save time & money, allowing us concentrate on building our core product."

Geckoboard Loves Prefinery
Paul Joyce

"Thanks to Prefinery, we literally clicked our fingers to switch on customer invites."

Fruitful Loves Prefinery
Tom Darlow

"It would have been impossible to manage hundreds of users in few hours without Prefinery."

Ducksboard Loves Prefinery
Diego MariƱo

"Prefinery is revolutionizing beta testing by taking something extremely complicated and making it easy enough for a child to use."

Talenthouse Loves Prefinery
Mike Messenger